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Village Design Portfolio
Every village is built differently. Here you’ll find a selection of my work in community building, ecovillage design, and regenerative media production.
WuWei Village
The project
A land-backed regenerative village in the Tzununá Valley, built on a shareholder cooperative model with homes, a syntropic food forest, and a growing hospitality layer. WuWei came to Terrenity in its second stage of development: land in hand, infrastructure underway, and an early founding cohort forming.
The challenge
A three-person founding team carrying the entire weight of building, hosting, fundraising, and storytelling at once. This Regenerative Development was truly innovating in their ownership and equity shares model, but needed help with marketing workflows and automations. Marketing felt like a demand to be everywhere, delegation kept failing, and the team’s most effective recruitment instincts lived in one founder’s head and phone.
What we built
Over four months and fourteen working sessions, Terrenity designed a marketing system scaled to the team’s real bandwidth:
✧ A stage-based marketing strategy that matched content and channels to WuWei’s actual phase of development
✧ An automated marketing workflow and Claude-powered content planning system
✧ A member-investor touchpoint map tracing every step from first encounter to ambassador
✧ A social media template library with carousel formats, reel covers, and expanded brand guidelines for confident delegation
✧ A directory and events database for community listings and speaking opportunities
The shift
The team stopped chasing reach and started designing for alignment. The land visit became the center of the funnel, potlucks became intentional gathering points, and a founder’s intuitive way of nurturing relationships became a process the whole team can share. With limited homes and a long horizon, WuWei now recruits from abundance rather than urgency.
A land-backed regenerative village in the Tzununá Valley, built on a shareholder cooperative model with homes, a syntropic food forest, and a growing hospitality layer. WuWei came to Terrenity in its second stage of development: land in hand, infrastructure underway, and an early founding cohort forming.
The challenge
A three-person founding team carrying the entire weight of building, hosting, fundraising, and storytelling at once. This Regenerative Development was truly innovating in their ownership and equity shares model, but needed help with marketing workflows and automations. Marketing felt like a demand to be everywhere, delegation kept failing, and the team’s most effective recruitment instincts lived in one founder’s head and phone.
What we built
Over four months and fourteen working sessions, Terrenity designed a marketing system scaled to the team’s real bandwidth:
✧ A stage-based marketing strategy that matched content and channels to WuWei’s actual phase of development
✧ An automated marketing workflow and Claude-powered content planning system
✧ A member-investor touchpoint map tracing every step from first encounter to ambassador
✧ A social media template library with carousel formats, reel covers, and expanded brand guidelines for confident delegation
✧ A directory and events database for community listings and speaking opportunities
The shift
The team stopped chasing reach and started designing for alignment. The land visit became the center of the funnel, potlucks became intentional gathering points, and a founder’s intuitive way of nurturing relationships became a process the whole team can share. With limited homes and a long horizon, WuWei now recruits from abundance rather than urgency.
Wild Seeds Ranch
The challenge
The ranch was running at half occupancy. Rules were unclear, conflicts had no reliable path to resolution, and residents had lost the motivation that brought them there in the first place.
What Terrenity did
Nicole stepped in as community manager and project steward, rebuilding the operational foundation from the inside. Terrenity introduced a structured onboarding process, built conflict mediation frameworks and community agreements, created a community wiki, redesigned the website, and created a resident portal to increase project management efficiency for resident requests.
The outcome
Occupancy rose from 50% to a consistent 80% and above. Day-to-day operations run with far less friction, new residents arrive knowing what’s expected of them, and disagreements now have a process.
The ranch was running at half occupancy. Rules were unclear, conflicts had no reliable path to resolution, and residents had lost the motivation that brought them there in the first place.
What Terrenity did
Nicole stepped in as community manager and project steward, rebuilding the operational foundation from the inside. Terrenity introduced a structured onboarding process, built conflict mediation frameworks and community agreements, created a community wiki, redesigned the website, and created a resident portal to increase project management efficiency for resident requests.
The outcome
Occupancy rose from 50% to a consistent 80% and above. Day-to-day operations run with far less friction, new residents arrive knowing what’s expected of them, and disagreements now have a process.
Kuyabeh
The challenge
The founder was struggling. After 8 years, only 4 people had bought houses, and only 1 actually lived in their house (occasionally). It seemed like no one was interested in a place that would feel like a community in the future, but wasn't really one now.
What Terrenity did
In collaboration with Regen Tribe, Terrenity consulted on Kuyabeh’s strategic development plan. We hosted several activations onsite to bring people to enjoy Kuyabeh and envision it as a community. We engaged in several strategy sessions with the founder Sergio in order to identify the blocks people had to signing up.
The outcome
As a result, the founder changed course, and instead of focusing on pouring more money into developing amenities like the lake, he took our advice to build short-term lodging so that people could start to stay at Kuyabeh and imagine it as home. This opened up revenue for him and exposed several future owners to the project.
The founder was struggling. After 8 years, only 4 people had bought houses, and only 1 actually lived in their house (occasionally). It seemed like no one was interested in a place that would feel like a community in the future, but wasn't really one now.
What Terrenity did
In collaboration with Regen Tribe, Terrenity consulted on Kuyabeh’s strategic development plan. We hosted several activations onsite to bring people to enjoy Kuyabeh and envision it as a community. We engaged in several strategy sessions with the founder Sergio in order to identify the blocks people had to signing up.
The outcome
As a result, the founder changed course, and instead of focusing on pouring more money into developing amenities like the lake, he took our advice to build short-term lodging so that people could start to stay at Kuyabeh and imagine it as home. This opened up revenue for him and exposed several future owners to the project.
Regen Tribe Collective
The challenge
Regenerative neighborhood projects were multiplying, but most were building in isolation, without shared tools, visibility, or a network to learn from.
What Terrenity did
Nicole co-founded the collective and lead its marketing, collaborating on Regen Tribe's consulting work with sustainable community projects in Mexico and Europe. The collective brings projects together through its platform, storytelling, and international gatherings, including field residencies like the one at Ixchel. Nicole represented the collective at multiple conferences, and brought design frameworks to the collective's consulting.
The outcome
Regen Tribe consulted 18 different projects in Latin America and Europe. The collective created 3 different incubator houses and co-hosted/presented at 6 international conferences and residencies.
Regenerative neighborhood projects were multiplying, but most were building in isolation, without shared tools, visibility, or a network to learn from.
What Terrenity did
Nicole co-founded the collective and lead its marketing, collaborating on Regen Tribe's consulting work with sustainable community projects in Mexico and Europe. The collective brings projects together through its platform, storytelling, and international gatherings, including field residencies like the one at Ixchel. Nicole represented the collective at multiple conferences, and brought design frameworks to the collective's consulting.
The outcome
Regen Tribe consulted 18 different projects in Latin America and Europe. The collective created 3 different incubator houses and co-hosted/presented at 6 international conferences and residencies.
La Ecovilla / Ecovilla San Mateo
The challenge
The original village had proven the model. The expansion had to fill a community ten times the size while keeping the warmth that made the first one work, and sell an innovative school alongside it.
What Terrenity did
As Director of Marketing, Nicole built lead funnels, converted prospects into members, and supported home sales, using media to tell the story of the land’s ecological regeneration. She developed full marketing campaigns for the Real World School, the village’s experimental education model, and took part in shaping a new governance layer through The Social Lab.
The outcome
The marketing and recruitment systems generated $500K in summer 2024, and the expansion moved from vision to a growing neighborhood of families who chose it for the land, the school, and each other.
The original village had proven the model. The expansion had to fill a community ten times the size while keeping the warmth that made the first one work, and sell an innovative school alongside it.
What Terrenity did
As Director of Marketing, Nicole built lead funnels, converted prospects into members, and supported home sales, using media to tell the story of the land’s ecological regeneration. She developed full marketing campaigns for the Real World School, the village’s experimental education model, and took part in shaping a new governance layer through The Social Lab.
The outcome
The marketing and recruitment systems generated $500K in summer 2024, and the expansion moved from vision to a growing neighborhood of families who chose it for the land, the school, and each other.
Ixchel Ecovillage
The challenge
The community had no operational structure. The owner held the only real stake in the project, residents were transient travelers who were reluctant to take on the work of running the place, and a major transition was coming: buying the land and exploring tokenizing it.
What Terrenity did
Through a residency with the Regen Tribe Collective, Terrenity built labor assignment systems to distribute the work fairly, partnered closely with an emerging leadership figure, and produced Tribes, an eight-episode docuseries showing life in the community to the wider world.
The outcome
The owner adopted ongoing systems for labor distribution, the village secured multiple new partnerships, and hospitality revenue grew as the docuseries brought new visitors through the gate.
The community had no operational structure. The owner held the only real stake in the project, residents were transient travelers who were reluctant to take on the work of running the place, and a major transition was coming: buying the land and exploring tokenizing it.
What Terrenity did
Through a residency with the Regen Tribe Collective, Terrenity built labor assignment systems to distribute the work fairly, partnered closely with an emerging leadership figure, and produced Tribes, an eight-episode docuseries showing life in the community to the wider world.
The outcome
The owner adopted ongoing systems for labor distribution, the village secured multiple new partnerships, and hospitality revenue grew as the docuseries brought new visitors through the gate.
Bloom Village
The challenge
The vision was ready. The path to launch was not. The founders had an unfinished pitch deck, loose documentation of their ideas, and real uncertainty about how to present the project to their network, who to invite in first, and how to involve them. They needed to turn a dream with a strong heart into a plan people could commit to.
What Terrenity did
Terrenity led a series of strategy analysis sessions covering governance, legal structure, community member recruitment, and holistic village design, alongside risk analysis tools to help the founders see where the project was strong and where it was exposed. From there, Terrenity took the existing deck and rebuilt it into two distinct presentations: one speaking to impact investors, and one speaking to future community members.
The outcome
Bloom walked away with an in-depth strategy document mapping their strengths, weaknesses, and best development path, a tool to guide their decisions long after the sessions ended. And instead of one deck trying to speak to everyone, they now had two, each telling the right story to the right person. Investors could see a sound opportunity. Families could see a place to belong.
The vision was ready. The path to launch was not. The founders had an unfinished pitch deck, loose documentation of their ideas, and real uncertainty about how to present the project to their network, who to invite in first, and how to involve them. They needed to turn a dream with a strong heart into a plan people could commit to.
What Terrenity did
Terrenity led a series of strategy analysis sessions covering governance, legal structure, community member recruitment, and holistic village design, alongside risk analysis tools to help the founders see where the project was strong and where it was exposed. From there, Terrenity took the existing deck and rebuilt it into two distinct presentations: one speaking to impact investors, and one speaking to future community members.
The outcome
Bloom walked away with an in-depth strategy document mapping their strengths, weaknesses, and best development path, a tool to guide their decisions long after the sessions ended. And instead of one deck trying to speak to everyone, they now had two, each telling the right story to the right person. Investors could see a sound opportunity. Families could see a place to belong.
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